Until just two decades ago,
marketing is no longer just about selling a product or service, or about
creating a brand that people can connect to. In this digital age, effective marketing campaigns focus on
thought leadership on specific targeted fields. For online businesses, the best
way to do it is through content marketing. Here are a few tips.
Stop selling
– Leave this job to the sales persons. The minute a company starts talking
about how great their product is, the reader begins to hear only “Blah, blah,
blah” and closes the page in disgust. What’s important is to give the readers information
they both want and need.
Speak WITH
the audience, not at them – Numerous studies have found that most consumers today are
more likely to look for information on various products on social media rather than
click on an online ad. The presence on any social network requires companies to
go beyond simply posting promotional material.
Besides useful content, a company may also engage a dialogue with customers.
In doing so, companies can intimately connect
with visitors and customers alike, which also provides the company’s marketing
strategists important feedback to help them improve public perception about their
brand.
Use videos
– Face it, people get easily bored with bunches of grey text. Videos are
all the rage right now, and they’re easier to produce as one might think. Take advantage
of the trend and catch the attention of hundreds, thousands, even millions more
to focus on a post.
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